Poonawalla Fincorp Ltd (PFL), a part of the Cyrus Poonawalla Group, has announced its entry into the gold loan segment, marking a strategic move to broaden its secured lending offerings. With a focus on speed, simplicity and customer convenience, the company aims to cater to both individual borrowers and small businesses through quick disbursals, minimal documentation and flexible repayment plans.
The foray into gold-backed lending comes under the leadership of Arvind Kapil, Managing Director (MD) and Chief Executive Officer (CEO) of PFL, and aligns with the company’s vision to blend traditional lending assets with modern financial solutions. This step enhances its commitment to financial inclusion by offering accessible credit solutions backed by physical collateral.
With the gold loan market booming, particularly across semi-urban and rural regions, PFL is set to launch 400 new branches in tier II and tier III cities over the next year. This expansion is expected to significantly boost the company’s reach and support the growing demand for gold-secured financing.
To further strengthen this vertical, it is building a dedicated team of domain experts to offer personalised services and ensure operational efficiency. This move places Poonawalla Fincorp in line with leading players in the gold loan industry, as it seeks to gain a competitive edge in the fast-evolving secured credit space.
