Razorpay has appointed Neha Mishra as the Head of Brand Experiences and Events Marketing, marking a strategic move to enhance its brand presence in the fintech industry. At the organisation, she will spearhead the company’s experiential and brand marketing strategy, driving immersive brand storytelling and consumer engagement.
With over two decades of experience in luxury, lifestyle, entertainment and sports marketing, she has held key roles at several organisations including Condé Nast India (Vogue, GQ, AD, CNT), BookMyShow, Extramarks Education and Seventy Event Media Group (EMG).
Throughout her career, Mishra has collaborated with leading global brands such as Louis Vuitton, Mercedes-Benz AG, Diageo, Harley-Davidson Motor Company and Arsenal F.C., delivering high-impact brand strategies and executing award-winning experiential marketing campaigns.
Before joining Razorpay, the industry leader led large-scale consumer activations, luxury partnerships and brand transformation initiatives, leveraging her expertise in omnichannel marketing. Speaking about her new role, she emphasised her commitment to contributing to Razorpay’s fintech innovation and enhancing its brand presence across industries.
With her experience, Mishra is poised to bring a fresh perspective to Razorpay’s marketing approach, further solidifying its leadership in the fintech space.
